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The New Age of Media

Issue #004 The New Age of Media Gone are the days when NBC, FOX, CBS, and other big media empires owned the market of information distribution. Times have changed. Now, every brand, every person, is their own media company. The tides are changing and independent media is becoming increasingly popular year after year. Social media is free. And so is its consumption. Whether it’s YouTube, LinkedIn, Twitter, TikTok, Instagram, Facebook, or any other platform, you have the means to become your...

Madvertising

Issue #003 The Harsh Truth About Meme Marketing Memes have become the most shareable content on the internet across the globe. They drive likes, shares, sales, and brand awareness. They’re powerful. But why? Well, first, what even is a meme? At its most basic, simple root definition, a meme is an imitated, spreadable idea. In Greek, the root of meme comes from the word mimēma. Which quite literally means ‘that which is imitated’. Not only are memes just imitated ideas, but they are the most...

Madvertising

Issue #002 The 5-Step Formula to Create Memorable Ads Your Competitors Can’t Sign How do you stand out from competitors and create memorable ads that sell? Well, my concise answer is to use psychology to influence human behavior and drive action. But that’s not a very helpful, or specific answer. So instead, let’s dive into the how. First, though, I want you to understand why you need to create memorable ads and why it’s so important to success. You might be thinking, “Why is memorability...

Madvertising

Issue #001 The Art of Advertising in the Modern Era Creative skillsets come in different shapes and forms. Some of us might be artistically creative, strategically creative, technically creative, or something else. Creativity is everywhere. Advertising is an art—just like painting or poetry. The difference is, to be a great advertiser, you must acquire and refine multiple different skillsets. Writing, design, and human psychology are the big three that every great advertiser must learn. But...