Issue #003 The Harsh Truth About Meme Marketing Memes have become the most shareable content on the internet across the globe. They drive likes, shares, sales, and brand awareness. They’re powerful. But why? Well, first, what even is a meme? At its most basic, simple root definition, a meme is an imitated, spreadable idea. In Greek, the root of meme comes from the word mimēma. Which quite literally means ‘that which is imitated’. Not only are memes just imitated ideas, but they are the most...
about 2 months ago • 1 min read
Issue #002 The 5-Step Formula to Create Memorable Ads Your Competitors Can’t Sign How do you stand out from competitors and create memorable ads that sell? Well, my concise answer is to use psychology to influence human behavior and drive action. But that’s not a very helpful, or specific answer. So instead, let’s dive into the how. First, though, I want you to understand why you need to create memorable ads and why it’s so important to success. You might be thinking, “Why is memorability...
2 months ago • 4 min read
Issue #001 The Art of Advertising in the Modern Era Creative skillsets come in different shapes and forms. Some of us might be artistically creative, strategically creative, technically creative, or something else. Creativity is everywhere. Advertising is an art—just like painting or poetry. The difference is, to be a great advertiser, you must acquire and refine multiple different skillsets. Writing, design, and human psychology are the big three that every great advertiser must learn. But...
2 months ago • 3 min read